Sell The Blades Today, I am going to talk about a very interesting concept – sell the blades. I remember that Gillette pioneered this concept of “Give the razor free and sell the blades”. So the strategy employed by them was to give the handle free or really cheap and then once the person owns [...]

Coaching Defined What’s the first thing that happens when you hire a personal trainer to help you improve your health? Does he sell you a treadmill? Does she sit you down on a bench and hand you a dumbbell to lift? No, of course not. A good fitness coach will look at your body type, [...]